Posts by Leslee Goodman


What’s up with video these days? Why does every other website open with a video? There are videos playing in stores…at the laundromat…even at the gas pump! What if I just want to scan a website for the information I’m looking for and read what I find, not wait for a &*!#@$%* video to load? Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and...

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Get to know your donors: Ever been to a store that carries just one item, in one color, style, size, or price range? Me neither. That’s because, once a retailer has succeeded in getting you to walk through the door, her next goal is to entice you to buy something—anything—before you walk out. If her store sells yoga apparel, she’ll also stock candles, incense, prayer beads, jewelry, yoga books, yoga greeting cards, yoga bags, yoga...

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