Content Marketing

Content Marketing strategies and tips to help you be a better SEO copywriter or Public Relations machine.


Google announced today that it’s changing its search results to help provide better search results that tailor to more in-depth articles. According to research, up to 10% of user’s daily needs involve learning about a broad topic. We’ve written before about how content length affects search results, and this additional change in the way Google is doing business only serves to emphasize that point. Take-home –...

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The Better Way To Blog

The Better Way To Blog


Posted By on Aug 6, 2013

Blogging is tough! The hours are long, the information is difficult to come by, and your work isn’t panning out like you’ve hoped. Still, blogging is important. You probably already know that Google and other search engines rank longer content higher than others. A study done by SerpIQ shows that the content length for a web page plays a big part in how high the site ranks. And the higher up you go on the search listings...

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We all know that bumping up our local SEO efforts can be tricky, so here are 50 online directories to bump your citations. Don’t know what citations are? Read this. Now I don’t recommend paying any automated system to do this for you (even Yext), as automation leads to SPAM which in turn leads to Google penalties, but this is a good list to get you going. Get ready to do some typing – but the pain in your wrists will...

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You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely on press releases too. It’s true – they send them out when they want to tell the world about a new product or service they’re...

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If you’re a content marketer or SEO expert, you’ve been paying attention to Bing recently. Bing has been on the climb, breaking 17% of the market share, to Google’s loss. Still, 17% may not be enough to raise some eyebrows, but keep an eye on Bing – that will change. Microsoft just announced at its developer conference  that Bing will now also be a developer platform. What does that mean? That means that Bing...

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You’re probably familiar with the Google Authorship, even if you didn’t know its name. It looks something like this: Adding Google Authorship to your website is an easy SEO bump, and it helps make your website look more professional. It also does wonders for your credibility. Specifically, Google Authorship does the following for your seo: Author markups are a trust indicator for Google users and the Google algorithm....

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