One of the first things new business want to know about is how to put together an effective press kit. Though they know that PR is important, they don’t know how to go about generating a buzz about their business, or how to go about growing their readership. The following is designed to help you assemble a press kit. There are no hard and fast rules about what to include; basically, you want to include enough information to inspire an editor or producer to do a piece on your company, product, service…or you.Read More
A sticky situation to be sure – you’ve got this great business and you’ve been growing, expanding, tackling great hurdles, overcoming every darn obstacle, but still… only 50 of your closest friends like you on Facebook! What to do?
Though it may seem hard, growing your readership is something that is doable. Clearly defined goals and a sticking to a game-plan are key – but then again, you know this – you’ve got your own business, for crying out loud! So the discipline I leave up to you, but here are the beginnings of a successful strategy for building your readership.Read More
Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and web logging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There are plenty of articles out there from a great many web authors, but the question remains – what’s in a blogpost? Blog posts can be written for a...Read More
Leslee’s interview with David Krieger of the Nuclear Age Peace Foundation is featured on the front of the most recent issue of The Sun Magazine: http://thesunmagazine.org/ Check it out! Santa Barbara’s PR and Communications firm, Alchemy On Demand.Read More
It’s often enough that music and spirituality don’t go hand-in-hand. David Ison is here to change all that. We’ve all felt, at one time or another, that music moves us to action – whether that action was ever to a higher calling is another story. Well, Alchemy’s client David Ison, creator of the Chakra Sound System, the Ison Method, and the Musical Body Program, has got higher calling down to an art-form....Read More
Iraq War veteran Paul Chappell is a soldier-turned-peace leader. The 2002 West Point graduate served in the U.S. Army for seven years, including in Iraq as a captain, and has since been focused on the need to end war. Currently peace leadership director for the Nuclear Age Peace Foundation, he speaks all over the U.S. at colleges, high schools and churches and to veterans groups and activist organizations. If you’re not...Read More