SEO Info


Fake reviews, while tempting, aren’t the answer to your lack of site interaction. Aside from being a dishonest way to let your potential customers know about your goods and services, it hurts your engagement and is considered bad SEO practices. It is tempting, however, because we know that Google (but more importantly people) take social indicators and reviews into account when tabulating its search engine rankings. But a...

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Sample Keyword Assessment

Sample Keyword Assessment


Posted By on Oct 9, 2013

If you’re looking into optimizing your site, you’re looking into doing a comprehensive keyword assessment. At first blush this may seem like an obvious and unnecessary step, but I can assure you that it’s crucial.   Keyword Assessment is Necessary   Why? Let’s say you’re in the business of publishing children’s eBooks. You might think that if you optimize your site, change some title tags...

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Google announced today that it’s changing its search results to help provide better search results that tailor to more in-depth articles. According to research, up to 10% of user’s daily needs involve learning about a broad topic. We’ve written before about how content length affects search results, and this additional change in the way Google is doing business only serves to emphasize that point. Take-home –...

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The Better Way To Blog

The Better Way To Blog


Posted By on Aug 6, 2013

Blogging is tough! The hours are long, the information is difficult to come by, and your work isn’t panning out like you’ve hoped. Still, blogging is important. You probably already know that Google and other search engines rank longer content higher than others. A study done by SerpIQ shows that the content length for a web page plays a big part in how high the site ranks. And the higher up you go on the search listings...

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We all know that bumping up our local SEO efforts can be tricky, so here are 50 online directories to bump your citations. Don’t know what citations are? Read this. Now I don’t recommend paying any automated system to do this for you (even Yext), as automation leads to SPAM which in turn leads to Google penalties, but this is a good list to get you going. Get ready to do some typing – but the pain in your wrists will...

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You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely on press releases too. It’s true – they send them out when they want to tell the world about a new product or service they’re...

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