Let me present a situation to you:
You’re blogging away, creating all this great content, and you’ve been at it for months yet nobody has seemed to turn into a regular follower. Your email #’s remain low, as does your traffic.
If your content is good and
Google+, while being incredibly valuable for both your business and your online SEO efforts, can be a bit confusing to the uninitiated. In many people’s eyes the user interface leaves much to be desired, so here’s a little tutorial for you. If you don’t have a website, Google is giving away free websites here. 1.) Get a Google+ Page for your business. You’ll start off by picking a category for your business. It... Read More
As writers and editors, we know that our word choices are important. Some messages call your readers to action – others not so much. What is it that makes one paragraph soar while others fall flat? According to fictitious studies published some 40 years ago, certain power words capture our attention more than others. Though the studies are fictitious, they have been viral for over 40 years! How’s that for setting a trend?... Read More
OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are some tips for “hooking” an editor with your press release: Use numbers. I don’t know why; they’re like... Read More
In this age of information overload, it can be hard for beginning businesses to be heard above the din of more experienced buzz-makers. But the good news is that the more media outlets there are–newspapers, e-zines, magazines, social media sites, and blog-talk radio shows, to name a few–the more media outlets are looking for quality content. And local media outlets are hungry for LOCAL media content…meaning you and your business.
New and old businesses alike run into this problem. Quite frequently I get asked, “How do I create a buzz about my business?” Many industries are exciting in their own right (the Entertainment Industry comes to mind), but many of us run into trouble when facing the question of how to drum up interest in, say, metallurgy or the latest advancements in shoestrings.