Content Marketing

Content Marketing strategies and tips to help you be a better SEO copywriter or Public Relations machine.


As a a newbie blogger it can be hard to get some good images without spending a fortune. Stock photography adds up quickly and though you’d love to pay a photographer for his/her work, you can hardly justify the price – just for a blog, right? And we all know that blogging and content marketing is important, so with that in mind, here are some great sites that allow you to use their photos 100% free. Be sure to read the...

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Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay to have it done professionally, so how can you get away with writing copy that...

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As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience to take some course of action. When it comes to your website or blog copy, that 8 seconds is trying to get the visitor to either read more, click on something, or enter some of their information.

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What’s up with video these days? Why does every other website open with a video? There are videos playing in stores…at the laundromat…even at the gas pump! What if I just want to scan a website for the information I’m looking for and read what I find, not wait for a &*!#@$%* video to load? Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and...

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Sample Keyword Assessment

Sample Keyword Assessment


Posted By on Oct 9, 2013

If you’re looking into optimizing your site, you’re looking into doing a comprehensive keyword assessment. At first blush this may seem like an obvious and unnecessary step, but I can assure you that it’s crucial.   Keyword Assessment is Necessary   Why? Let’s say you’re in the business of publishing children’s eBooks. You might think that if you optimize your site, change some title tags...

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