Fundraising

Fundraising advice, tips and strategies to help you raise more income.


Get to know your donors: Ever been to a store that carries just one item, in one color, style, size, or price range? Me neither. That’s because, once a retailer has succeeded in getting you to walk through the door, her next goal is to entice you to buy something—anything—before you walk out. If her store sells yoga apparel, she’ll also stock candles, incense, prayer beads, jewelry, yoga books, yoga greeting cards, yoga bags, yoga...

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The Nonprofit Problem: It’s a common problem in the nonprofit sector: you’ve got limited funds for programs and a waiting list out the door. Seeing as programs are the means through which you fulfill your mission, you immediately funnel money into them and let the fundraising side of your business (and it is a business, albeit a nonprofit one) starve. Dan Pallotta, the founder of Advertising for Humanity and a frequent...

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Getting Donors To Give More

Getting Donors To Give More


Posted By on Aug 13, 2013

In recent years, several well-publicized studies have reported that the rich really are different: they give less. There are exceptions, of course. Where would Santa Barbara nonprofits be without generous donors like Michael Towbes, Paul Orfalea, and many others? Overall, however, the wealthy give a smaller percentage of their income (1.3%) to charity than the middle-class and low-income (3.2%). To shift that, philanthropists like...

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You hear all kinds of things about grant-writing: There are tons of money being given away! All you have to do is ask! Grant-writing is difficult. It’s incomprehensible, time-consuming, and tedious. Grant-writing is a waste of time! You invest all that effort and don’t get funded. So what’s the truth about grant-writing? The bottom line is that all of the above statements are true some of the time and in some contexts. Here’s what I...

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It’s a common problem in the nonprofit sector: you’ve got limited funds for programs and a waiting list out the door. Seeing as programs are the means through which you fulfill your mission, you immediately funnel money into them and let the fundraising side of your business (and it is a business, albeit a nonprofit one) starve.

Dan Pallotta, the founder of Advertising for Humanity and a frequent blogger on nonprofits for the Harvard Business Review, says this is exactly the opposite of what you should be doing.

Why?

Starving fundraising is like putting Hercules on rations. How’s he supposed to do the heavy-lifting for you, when he’s under-nourished? He may struggle valiantly for a while, but eventually he’ll collapse.

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