Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay to have it done professionally, so how can you get away with writing copy that...Read More
Let me present a situation to you:
You’re blogging away, creating all this great content, and you’ve been at it for months yet nobody has seemed to turn into a regular follower. Your email #’s remain low, as does your traffic.
If your content is good andRead More
Matt Cutts, head of Google’s spam control team, announced today (March 19th, 2014) that it had taken action against the large guest blog network, MyBlogGuest.com.
The specific reason remains unclear, but Ann Smarty, the site’s owner, confirmed this on Twitter today:Read More
As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience to take some course of action. When it comes to your website or blog copy, that 8 seconds is trying to get the visitor to either read more, click on something, or enter some of their information.Read More
Ever wonder what a proper Facebook Marketing Campaign looks like? Watch this video from Alzheimer Nederland. ALZHEIMER NEDERLAND – The Alzheimer’s Event [casefilm] 2m from N=5 on Vimeo. The video is a creative masterpiece, in which the campaign edits photos of people who were never at large events, then tags them so that they appear in their timeline. The caption reads something like: “Confused? This is what people...Read More
Here’s what Google has to say about running split tests:
Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.
A/B testing is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users’ behaviour to see which page is most effective.Read More