seo


Video Transcript:

“Hi Everyone,

Today I want to talk to you about something that every marketer or small business owner should know how to do, and that’s how to install a bit of code into your website.

This is very useful knowledge, because it gives you familiarity with accessing your hosting files, as well as better knowledge of Wordpress.”

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How to A/B Test for SEO

How to A/B Test for SEO


Posted By on Jan 21, 2014

Here’s what Google has to say about running split tests:

Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.

A/B testing is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users’ behaviour to see which page is most effective.

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Don’t know what to do about SEO? Don’t take our word for it. Listen to what the head of Google’s Search SPAM team said. In sum: WordPress is pretty solid out of the box. PageRank is key, and it’s achieved by getting links and being authoritative. Check Webmaster Tools to find your top posts and where your inbound links are coming from and if any of those inbound links are pointing to “Page Not...

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Here’s an interesting SEO question we’ve recently been asked to tackle, and it turns out that this problem has an excellent creative solution. First, the SEO problem: You have, say, an eCommerce site that is Joomla (or Ruby on Rails, iWeb, take your pick) based. Unfortunately, for whatever reason, you know and love WordPress and would like to somehow use WordPress to blog, but keep your eCommerce site. This can be done...

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