Posts Tagged "A/B Testing"


What is A/B Testing

What is A/B Testing


Posted By on Feb 9, 2013

Quite simply, SearchEngineWatch said it best here: Over the past decade, the power of A/B testing has become an open secret of high-stakes web development. It’s now the standard (but seldom advertised) means through which Silicon Valley improves its online products. Using A/B, new ideas can be essentially focus-group tested in real time: Without being told, a fraction of users are diverted to a slightly different version of a given...

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