You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely on press releases too. It’s true – they send them out when they want to tell the world about a new product or service they’re...Read More
What an SEO does and how it affects your Santa Barbara Business.Read More
New and old businesses alike run into this problem. Quite frequently I get asked, “How do I create a buzz about my business?” Many industries are exciting in their own right (the Entertainment Industry comes to mind), but many of us run into trouble when facing the question of how to drum up interest in, say, metallurgy or the latest advancements in shoestrings.Read More
A sticky situation to be sure – you’ve got this great business and you’ve been growing, expanding, tackling great hurdles, overcoming every darn obstacle, but still… only 50 of your closest friends like you on Facebook! What to do?
Though it may seem hard, growing your readership is something that is doable. Clearly defined goals and a sticking to a game-plan are key – but then again, you know this – you’ve got your own business, for crying out loud! So the discipline I leave up to you, but here are the beginnings of a successful strategy for building your readership.Read More
Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and web logging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There are plenty of articles out there from a great many web authors, but the question remains – what’s in a blogpost? Blog posts can be written for a...Read More