Posts Tagged "copywriting"


As writers and editors, we know that our word choices are important. Some messages call your readers to action – others not so much. What is it that makes one paragraph soar while others fall flat? According to fictitious studies published some 40 years ago, certain power words capture our attention more than others. Though the studies are fictitious, they have been viral for over 40 years! How’s that for setting a trend?...

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OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are some tips for “hooking” an editor with your press release: Use numbers. I don’t know why; they’re like...

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Why Write a Killer Blogpost


Posted By on Mar 12, 2013

Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and web logging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There are plenty of articles out there from a great many web authors, but the question remains – what’s in a blogpost? Blog posts can be written for a...

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