Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay to have it done professionally, so how can you get away with writing copy that...Read More
Let me present a situation to you:
You’re blogging away, creating all this great content, and you’ve been at it for months yet nobody has seemed to turn into a regular follower. Your email #’s remain low, as does your traffic.
If your content is good andRead More
As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience to take some course of action. When it comes to your website or blog copy, that 8 seconds is trying to get the visitor to either read more, click on something, or enter some of their information.Read More
Ever wonder what a proper Facebook Marketing Campaign looks like? Watch this video from Alzheimer Nederland. ALZHEIMER NEDERLAND – The Alzheimer’s Event [casefilm] 2m from N=5 on Vimeo. The video is a creative masterpiece, in which the campaign edits photos of people who were never at large events, then tags them so that they appear in their timeline. The caption reads something like: “Confused? This is what people...Read More
New and old businesses alike run into this problem. Quite frequently I get asked, “How do I create a buzz about my business?” Many industries are exciting in their own right (the Entertainment Industry comes to mind), but many of us run into trouble when facing the question of how to drum up interest in, say, metallurgy or the latest advancements in shoestrings.Read More