Posts Tagged "PR and marketing"


Getting Donors To Give More

Getting Donors To Give More


Posted By on Aug 13, 2013

In recent years, several well-publicized studies have reported that the rich really are different: they give less. There are exceptions, of course. Where would Santa Barbara nonprofits be without generous donors like Michael Towbes, Paul Orfalea, and many others? Overall, however, the wealthy give a smaller percentage of their income (1.3%) to charity than the middle-class and low-income (3.2%). To shift that, philanthropists like...

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