Posts Tagged "pr"


You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely on press releases too. It’s true – they send them out when they want to tell the world about a new product or service they’re...

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OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are some tips for “hooking” an editor with your press release: Use numbers. I don’t know why; they’re like...

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In this age of information overload, it can be hard for beginning businesses to be heard above the din of more experienced buzz-makers. But the good news is that the more media outlets there are–newspapers, e-zines, magazines, social media sites, and blog-talk radio shows, to name a few–the more media outlets are looking for quality content. And local media outlets are hungry for LOCAL media content…meaning you and your business.

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