Posts Tagged "Readership"


As writers and editors, we know that our word choices are important. Some messages call your readers to action – others not so much. What is it that makes one paragraph soar while others fall flat? According to fictitious studies published some 40 years ago, certain power words capture our attention more than others. Though the studies are fictitious, they have been viral for over 40 years! How’s that for setting a trend?...

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