As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience to take some course of action. When it comes to your website or blog copy, that 8 seconds is trying to get the visitor to either read more, click on something, or enter some of their information.Read More
Here’s what Google has to say about running split tests:
Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.
A/B testing is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users’ behaviour to see which page is most effective.Read More
Don’t know what to do about SEO? Don’t take our word for it. Listen to what the head of Google’s Search SPAM team said. In sum: WordPress is pretty solid out of the box. PageRank is key, and it’s achieved by getting links and being authoritative. Check Webmaster Tools to find your top posts and where your inbound links are coming from and if any of those inbound links are pointing to “Page Not...Read More
Here’s an interesting SEO question we’ve recently been asked to tackle, and it turns out that this problem has an excellent creative solution. First, the SEO problem: You have, say, an eCommerce site that is Joomla (or Ruby on Rails, iWeb, take your pick) based. Unfortunately, for whatever reason, you know and love WordPress and would like to somehow use WordPress to blog, but keep your eCommerce site. This can be done...Read More
Fake reviews, while tempting, aren’t the answer to your lack of site interaction. Aside from being a dishonest way to let your potential customers know about your goods and services, it hurts your engagement and is considered bad SEO practices. It is tempting, however, because we know that Google (but more importantly people) take social indicators and reviews into account when tabulating its search engine rankings. But a...Read More