Posts Tagged "The Hook"


OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are some tips for “hooking” an editor with your press release: Use numbers. I don’t know why; they’re like...

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