Web Design


As a a newbie blogger it can be hard to get some good images without spending a fortune. Stock photography adds up quickly and though you’d love to pay a photographer for his/her work, you can hardly justify the price – just for a blog, right? And we all know that blogging and content marketing is important, so with that in mind, here are some great sites that allow you to use their photos 100% free. Be sure to read the...

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Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay to have it done professionally, so how can you get away with writing copy that...

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As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience to take some course of action. When it comes to your website or blog copy, that 8 seconds is trying to get the visitor to either read more, click on something, or enter some of their information.

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What’s the difference between WordPress.com and WordPress.org? I hear this a lot. Many beginning bloggers get hung up on this big-little difference. WordPress.com vs. WordPress.org Simply put, there’s WordPress the website (WordPress.com) and WordPress the Content Management System (WordPress.org). WordPress.com is a website; a commercial enterprise that is designed to look and feel just like WordPress the content...

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How to A/B Test for SEO

How to A/B Test for SEO


Posted By on Jan 21, 2014

Here’s what Google has to say about running split tests:

Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.

A/B testing is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users’ behaviour to see which page is most effective.

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