Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and web logging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There are plenty of articles out there from a great many web authors, but the question remains – what’s in a blogpost?
Blog posts can be written for a variety of reasons – a blog about your new hobby baking cupcakes is one thing, but if you’re looking to generate some quality content for your business, then that’s a whole other bag. Business that maintain a web presence (and who doesn’t nowadays?) will benefit to have a blog which maintains a quality line of content. This not only shows your prospective customers that you are staying informed (as well as informing them) about current trends in your industry, but it also helps to make your site competitive on search engines like Bing and Google.
People are paying thousands of dollars nowadays to talk to search engine optimizers (SEOs), and it only makes good business sense – the better your site does on a Google ranking, the more potential customers will see it and the more business you’ll generate. And so getting back to our point, writing a great blogpost not only generates visitors to your site helping to validate it, but it also allows you to add keyword rich content that helps make your site better “known” to Google for these particular keywords. But writing a great blogpost does more than this, it also allows you to establish a community and a relationship with that community.
According to SEO gurus like Neil Patel and SEOmoz, companies see a far better Return On Investment (ROI) when they have loyal, return viewers of their site. Thus, quality content establishes a rapport, builds a fan base, and imbues a sense of your competency in those who would visit your site. With the advent of the latest Google Penguin release, gone are the days of generating countless backlinks and keyword rich nonsense content.
And thank heavens for that, eh? Let’s make the web better for all involved. Here’s to generating some quality content and keeping the BlackHats out of it.
Santa Barbara’s PR and Marketing firm,
Alchemy On Demand