Posts by Leslee Goodman


The Nonprofit Problem: It’s a common problem in the nonprofit sector: you’ve got limited funds for programs and a waiting list out the door. Seeing as programs are the means through which you fulfill your mission, you immediately funnel money into them and let the fundraising side of your business (and it is a business, albeit a nonprofit one) starve. Dan Pallotta, the founder of Advertising for Humanity and a frequent...

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Getting Donors To Give More

Getting Donors To Give More


Posted By on Aug 13, 2013

In recent years, several well-publicized studies have reported that the rich really are different: they give less. There are exceptions, of course. Where would Santa Barbara nonprofits be without generous donors like Michael Towbes, Paul Orfalea, and many others? Overall, however, the wealthy give a smaller percentage of their income (1.3%) to charity than the middle-class and low-income (3.2%). To shift that, philanthropists like...

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You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely on press releases too. It’s true – they send them out when they want to tell the world about a new product or service they’re...

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You hear all kinds of things about grant-writing: There are tons of money being given away! All you have to do is ask! Grant-writing is difficult. It’s incomprehensible, time-consuming, and tedious. Grant-writing is a waste of time! You invest all that effort and don’t get funded. So what’s the truth about grant-writing? The bottom line is that all of the above statements are true some of the time and in some contexts. Here’s what I...

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OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are some tips for “hooking” an editor with your press release: Use numbers. I don’t know why; they’re like...

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