What an SEO does and how it affects your Santa Barbara Business.Read More
OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are some tips for “hooking” an editor with your press release: Use numbers. I don’t know why; they’re like...Read More
In this age of information overload, it can be hard for beginning businesses to be heard above the din of more experienced buzz-makers. But the good news is that the more media outlets there are–newspapers, e-zines, magazines, social media sites, and blog-talk radio shows, to name a few–the more media outlets are looking for quality content. And local media outlets are hungry for LOCAL media content…meaning you and your business.Read More
New and old businesses alike run into this problem. Quite frequently I get asked, “How do I create a buzz about my business?” Many industries are exciting in their own right (the Entertainment Industry comes to mind), but many of us run into trouble when facing the question of how to drum up interest in, say, metallurgy or the latest advancements in shoestrings.Read More
A sticky situation to be sure – you’ve got this great business and you’ve been growing, expanding, tackling great hurdles, overcoming every darn obstacle, but still… only 50 of your closest friends like you on Facebook! What to do?
Though it may seem hard, growing your readership is something that is doable. Clearly defined goals and a sticking to a game-plan are key – but then again, you know this – you’ve got your own business, for crying out loud! So the discipline I leave up to you, but here are the beginnings of a successful strategy for building your readership.Read More