Key Elements of a Press Kit One of the first things new businesses want to know about is how to put together an effective press kit. Though they know that PR is important, they don’t know how to go about generating a buzz about their business, or how to go about growing their readership. The following is …
It’s the holy grail of all small businesses – Free Publicity. But how do you get it? In this age of information overload, it can be hard for beginning businesses to be heard above the din of more experienced buzz-makers. The good news is that the more media outlets there are–newspapers, e-zines, magazines, social media …
You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …
Read more “How To Harness Social Media to Boost Your Business”
The copy is really outstanding. The car signs in particular are, in my opinion, some of the finest we’ve ever had. They are easy to read, interesting and the cultural significance and personal ties to the LeMays are just perfect. People of all interests are going to really enjoy reading them. The exhibit copy is engaging and fun to read as well. This is going to be a really nice exhibit and your work has greatly contributed to that. Thank you!”
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