Greetings, Friends! And apologies for the long delay! There is so much to tell you about The Doctrine of Recovery! First off, we have a gorgeous new website, which better reflects the film and its message. Please check it out–and consider hosting a screening in your community! Second, and even more important, the film will premiere on July 5th at the …
Read more “Announcing the world premiere of ‘The Doctrine of Recovery’!”
Key Elements of a Press Kit One of the first things new businesses want to know about is how to put together an effective press kit. Though they know that PR is important, they don’t know how to go about generating a buzz about their business, or how to go about growing their readership. The following is …
The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation. Think about it. How would Apple look if it handed you their iPhone in a ziplock bag? What if the storefronts were all ramshackle and daub? Yes, image matters – it’s …
You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely …
The Nonprofit Problem: It’s a common problem in the nonprofit sector: you’ve got limited funds for programs and a waiting list out the door. Seeing as programs are the means through which you fulfill your mission, you immediately funnel money into them and let the fundraising side of your business (and it is a business, albeit a …
Read more “Why Nonprofits Need To Spend MORE On Fundraising—Not Less”
Micheal shooting Brooks & Dunn video Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and here are the top six reasons why: #1. Search engines love video. For the last few years, Google has rewarded sites that include video, presumably because …
Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay …
You hear all kinds of things about grant-writing: There are tons of money being given away! All you have to do is ask! Grant-writing is difficult. It’s incomprehensible, time-consuming, and tedious. Grant-writing is a waste of time! You invest all that effort and don’t get funded. So what’s the truth about grant-writing? The bottom line …
I hear this one often: you’ve got a small business, so why even bother with social media? As much as we might like to ignore it, social media has become a major player in today’s internet. As a business owner, it’s not something we can ignore, and with Facebook’s Two Billion+ reach, why would we? Lamenting …
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In recent years, several well-publicized studies have reported that the rich really are different: they give less. There are exceptions, of course. Where would Santa Barbara nonprofits be without generous donors like Michael Towbes, Paul Orfalea, and many others? Overall, however, the wealthy give a smaller percentage of their income (1.3%) to charity than the middle-class and …