Copywriting tips and strategies to help you be a better writer and help you engage with your clients.
You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely …
Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay …
I hear this one often: you’ve got a small business, so why even bother with social media? As much as we might like to ignore it, social media has become a major player in today’s internet. As a business owner, it’s not something we can ignore, and with Facebook’s Two Billion+ reach, why would we? Lamenting …
Read more “Why Social Media is Important for Small Businesses”
Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …
Read more “How Socrates and Science Can Make You a Better Marketer”
“At the ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online. In a survey of Goodreads’ 15 million-strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’.”–BESTSELLER …
Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and weblogging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There …
As writers and editors, we know that our word choices are important. Some messages call your readers to action – others not so much. What is it that makes one paragraph soar while others fall flat? According to fictitious studies published some 40 years ago, certain power words capture our attention more than others. Though the studies …