Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay …
Before we jump into the search engine optimization waters, there’s something that should be clear: there are two types of search engine optimization: There’s Organic Search and Local Search. Organic Search is all about how people find your site in the search engine rankings. Local Search is all about getting your business to rank better in the Google Places …
Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …
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A/B testing (or multivariate testing) is good practice to determine which aspects of your site need tweaking. But running multiple versions of a website can get you out of Google’s good graces (mainly because serving up different versions of the same page to different users has, in years past, been used for nefarious SEO purposes). …
Geo-location tagging is one of the best ways to help your site be found locally. Local search is a nuanced subset of SEO, but it’s becoming increasingly important for businesses that want to rank well at the local level. Why Geo-tag? Geo-tagging may seem like one more hiccup on the road to search engine optimization, but in reality, it …
As a newbie blogger it can be hard to get some good images without spending a fortune. Stock photography adds up quickly and though you’d love to pay a photographer for his/her work, you can hardly justify the price – just for a blog, right? And we all know that blogging and content marketing is important, so …
https://www.youtube.com/watch?v=C1b2Tl3it8I Video Transcript: Hi everyone, Hudson here with Alchemy On Demand. I just wanted to take a quick second to show you how to upload a post to your WordPress blog if you have one. So what you’re first going to need to do is to go ahead and go to your site’s name. In …
Hi everyone, Hudson Hornick here. I just wanted to take a quick minute or two to show you how you can log in to your WordPress site. If you ever have forgotten or lost the link or forgotten how to get into the back end of the site, also known as the “dashboard.” So, two …
https://www.youtube.com/watch?v=uDR4kAKadf4&t=1s Video Transcript: Hi everyone, Hudson Hornick here. Just going to take a couple of minutes and give you guys a quick video tutorial and how to get started with WordPress.com. One thing I want to highlight right quick is that there is a big difference between WordPress.com and WordPress.org, and this tends to throw …
What’s the difference between WordPress.com and WordPress.org? I hear this a lot. Many beginning bloggers get hung up on this big-little difference. WordPress.com vs. WordPress.org Simply put, there’s WordPress the website (WordPress.com) and WordPress the Content Management System (WordPress.org). WordPress.com is a website; a commercial enterprise that is designed to look and feel just like WordPress …
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