I hear this one often: you’ve got a small business, so why even bother with social media?
As much as we might like to ignore it, social media has become a major player in today’s internet. As a business owner, it’s not something we can ignore, and with Facebook’s One Billion+ reach, why would we? Lamenting your lack of business shouldn’t be an excuse if you’ve got a decent product. How many times have you said to yourself “I know that people will want what I have to offer, if I could only reach them.” Well, writing a killer blog and correctly utilizing SEO is essentially free advertising – as is maintaining a social presence.
Generating some quality content is a great way to let these people know what your business is about. Keep in mind, however, that it’s imperative that your social presence be a quality social presence, as this Neal Patel blog will tell you. It’s also important that you don’t hard sell your customers, at least not right off the bat – do this and you risk losing your fan base. What you want to do is engage them, build a rapport with them and then link to your services.
Check out Viator.com as an example of SEO done well. As a freelancer for Viator, my blog and others have helped them reach a global marketplace about things to do in just about every corner of the world. Now look at them. Google “Things To Do in St. Kitts” and their services rank #3. Not bad when only two years ago they were an esoteric tour and travel website.
Start things off slowly, and give people some quality information. Think of this process as making the web the best possible experience and you’ll do just fine. A sort of “Give the people what they want” ethos for the long run.