Marketing

Marketing ideas, tips, and knowledge from Santa Barbara’s PR and Communication firm, Alchemy On Demand.


The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation. Think about it. How would Apple look if it handed you their iphone in a ziplock bag? What if the storefronts were all ramshackle and daub? Yes, image matters – it’s the calling card of your business. But how, specifically, does it help? Well, check out this amazing infographic from...

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What’s up with video these days? Why does every other website open with a video? There are videos playing in stores…at the laundromat…even at the gas pump! What if I just want to scan a website for the information I’m looking for and read what I find, not wait for a &*!#@$%* video to load? Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and...

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Google announced today that it’s changing its search results to help provide better search results that tailor to more in-depth articles. According to research, up to 10% of user’s daily needs involve learning about a broad topic. We’ve written before about how content length affects search results, and this additional change in the way Google is doing business only serves to emphasize that point. Take-home –...

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Google+, while being incredibly valuable for both your business and your online SEO efforts, can be a bit confusing to the uninitiated. In many people’s eyes the user interface leaves much to be desired, so here’s a little tutorial for you. If you don’t have a website, Google is giving away free websites here. 1.) Get a Google+ Page for your business. You’ll start off by picking a category for your business. It...

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You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely on press releases too. It’s true – they send them out when they want to tell the world about a new product or service they’re...

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If you’re a content marketer or SEO expert, you’ve been paying attention to Bing recently. Bing has been on the climb, breaking 17% of the market share, to Google’s loss. Still, 17% may not be enough to raise some eyebrows, but keep an eye on Bing – that will change. Microsoft just announced at its developer conference  that Bing will now also be a developer platform. What does that mean? That means that Bing...

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