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What is SEO?

What is SEO?


Posted By on Dec 9, 2013

Ever wondered what SEO is, how it works, and the difference between white and black hat techniques? Look no further – you’ve found the resource you’re searching for.

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The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation. Think about it. How would Apple look if it handed you their iphone in a ziplock bag? What if the storefronts were all ramshackle and daub? Yes, image matters – it’s the calling card of your business. But how, specifically, does it help? Well, check out this amazing infographic from...

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Fake reviews, while tempting, aren’t the answer to your lack of site interaction. Aside from being a dishonest way to let your potential customers know about your goods and services, it hurts your engagement and is considered bad SEO practices. It is tempting, however, because we know that Google (but more importantly people) take social indicators and reviews into account when tabulating its search engine rankings. But a...

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What’s up with video these days? Why does every other website open with a video? There are videos playing in stores…at the laundromat…even at the gas pump! What if I just want to scan a website for the information I’m looking for and read what I find, not wait for a &*!#@$%* video to load? Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and...

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Get to know your donors: Ever been to a store that carries just one item, in one color, style, size, or price range? Me neither. That’s because, once a retailer has succeeded in getting you to walk through the door, her next goal is to entice you to buy something—anything—before you walk out. If her store sells yoga apparel, she’ll also stock candles, incense, prayer beads, jewelry, yoga books, yoga greeting cards, yoga bags, yoga...

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The Nonprofit Problem: It’s a common problem in the nonprofit sector: you’ve got limited funds for programs and a waiting list out the door. Seeing as programs are the means through which you fulfill your mission, you immediately funnel money into them and let the fundraising side of your business (and it is a business, albeit a nonprofit one) starve. Dan Pallotta, the founder of Advertising for Humanity and a frequent...

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