Today I want to talk to you about something that every marketer or small business owner should know how to do, and that’s how to install a bit of code into your website.
This is very useful knowledge, because it gives you familiarity with accessing your hosting files, as well as better knowledge of Wordpress.”
As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience to take some course of action. When it comes to your website or blog copy, that 8 seconds is trying to get the visitor to either read more, click on something, or enter some of their information.
Just getting started online and don’t know where to turn? Don’t feel alone – you aren’t.
This brief animated video will tell you everything you need to know to understand how computers interact with each other. Check it out!
What’s the difference between WordPress.com and WordPress.org? I hear this a lot. Many beginning bloggers get hung up on this big-little difference. WordPress.com vs. WordPress.org Simply put, there’s WordPress the website (WordPress.com) and WordPress the Content Management System (WordPress.org). WordPress.com is a website; a commercial enterprise that is designed to look and feel just like WordPress the content... Read More
Here’s what Google has to say about running split tests:
Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.
A/B testing is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users’ behaviour to see which page is most effective.
Here’s an interesting SEO question we’ve recently been asked to tackle, and it turns out that this problem has an excellent creative solution. First, the SEO problem: You have, say, an eCommerce site that is Joomla (or Ruby on Rails, iWeb, take your pick) based. Unfortunately, for whatever reason, you know and love WordPress and would like to somehow use WordPress to blog, but keep your eCommerce site. This can be done... Read More