Internet Marketing


The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation. Think about it. How would Apple look if it handed you their iphone in a ziplock bag? What if the storefronts were all ramshackle and daub? Yes, image matters – it’s the calling card of your business. But how, specifically, does it help? Well, check out this amazing infographic from...

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What’s up with video these days? Why does every other website open with a video? There are videos playing in stores…at the laundromat…even at the gas pump! What if I just want to scan a website for the information I’m looking for and read what I find, not wait for a &*!#@$%* video to load? Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and...

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Google announced today that it’s changing its search results to help provide better search results that tailor to more in-depth articles. According to research, up to 10% of user’s daily needs involve learning about a broad topic. We’ve written before about how content length affects search results, and this additional change in the way Google is doing business only serves to emphasize that point. Take-home –...

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The Better Way To Blog

The Better Way To Blog


Posted By on Aug 6, 2013

Blogging is tough! The hours are long, the information is difficult to come by, and your work isn’t panning out like you’ve hoped. Still, blogging is important. You probably already know that Google and other search engines rank longer content higher than others. A study done by SerpIQ shows that the content length for a web page plays a big part in how high the site ranks. And the higher up you go on the search listings...

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We all know that bumping up our local SEO efforts can be tricky, so here are 50 online directories to bump your citations. Don’t know what citations are? Read this. Now I don’t recommend paying any automated system to do this for you (even Yext), as automation leads to SPAM which in turn leads to Google penalties, but this is a good list to get you going. Get ready to do some typing – but the pain in your wrists will...

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Google+, while being incredibly valuable for both your business and your online SEO efforts, can be a bit confusing to the uninitiated. In many people’s eyes the user interface leaves much to be desired, so here’s a little tutorial for you. If you don’t have a website, Google is giving away free websites here. 1.) Get a Google+ Page for your business. You’ll start off by picking a category for your business. It...

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