Web Presence

Online marketing and business advice, help, rants… you get the idea.


Facebook Campaign Done Right


Posted By on Mar 3, 2014

Ever wonder what a proper Facebook Marketing Campaign looks like? Watch this video from Alzheimer Nederland. ALZHEIMER NEDERLAND – The Alzheimer’s Event [casefilm] 2m from N=5 on Vimeo. The video is a creative masterpiece, in which the campaign edits photos of people who were never at large events, then tags them so that they appear in their timeline. The caption reads something like: “Confused? This is what people...

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What’s the difference between WordPress.com and WordPress.org? I hear this a lot. Many beginning bloggers get hung up on this big-little difference. WordPress.com vs. WordPress.org Simply put, there’s WordPress the website (WordPress.com) and WordPress the Content Management System (WordPress.org). WordPress.com is a website; a commercial enterprise that is designed to look and feel just like WordPress the content...

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How to A/B Test for SEO

How to A/B Test for SEO


Posted By on Jan 21, 2014

Here’s what Google has to say about running split tests:

Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.

A/B testing is when you run a test by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users’ behaviour to see which page is most effective.

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What is SEO?

What is SEO?


Posted By on Dec 9, 2013

Ever wondered what SEO is, how it works, and the difference between white and black hat techniques? Look no further – you’ve found the resource you’re searching for.

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The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation. Think about it. How would Apple look if it handed you their iphone in a ziplock bag? What if the storefronts were all ramshackle and daub? Yes, image matters – it’s the calling card of your business. But how, specifically, does it help? Well, check out this amazing infographic from...

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What’s up with video these days? Why does every other website open with a video? There are videos playing in stores…at the laundromat…even at the gas pump! What if I just want to scan a website for the information I’m looking for and read what I find, not wait for a &*!#@$%* video to load? Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and...

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