Online marketing and business advice, help, rants… you get the idea.
For most businesses today, SEO (Search Engine Optimization) is the marketing investment that yields the highest return on investment (ROI). The benefits SEO provides far exceed the value of other marketing approaches – print or broadcast advertising, online ads, direct mailing, etc. Businesses no longer decide whether they need SEO services; rather, it’s how much they’re going …
“At the ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online. In a survey of Goodreads’ 15 million-strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’.”–BESTSELLER …
Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and weblogging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There …
You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …
Read more “How To Harness Social Media to Boost Your Business”
Blogging is tough! The hours are long, the information is difficult to come by, and your work isn’t panning out like you’ve hoped. Still, blogging is important. You probably already know that Google and other search engines rank longer, in-depth content higher than others. This study done by Neil Patel shows that the content length for a web …
SEO, as a blanket term, can be roughly broken down into three categories: On-Site SEO (crawlability) – This is how easily navigable your site is to search engines (and to users). Performing On-Site SEO involves taking a look at your site’s architecture and content to assess if the appropriate methodology is in place. This involves things …
A/B testing (or multivariate testing) is good practice to determine which aspects of your site need tweaking. But running multiple versions of a website can get you out of Google’s good graces (mainly because serving up different versions of the same page to different users has, in years past, been used for nefarious SEO purposes). …
Video Transcript: “Hi Everyone, Hudson Hornick here. Today I want to talk to you about something that every marketer or small business owner should know how to do, and that’s how to install a bit of code into your website. This is very useful knowledge because it gives you familiarity with accessing your hosting files, …
Read more “How To Add Google Analytics To Your WordPress Website”
Quite simply, SearchEngineWatch said it best here: Over the past decade, the power of A/B testing has become an open secret of high-stakes web development. It’s now the standard (but seldom advertised) means through which Silicon Valley improves its online products. Using A/B, new ideas can be essentially focus-group tested in real-time: Without being told, a fraction …
Geo-location tagging is one of the best ways to help your site be found locally. Local search is a nuanced subset of SEO, but it’s becoming increasingly important for businesses that want to rank well at the local level. Why Geo-tag? Geo-tagging may seem like one more hiccup on the road to search engine optimization, but in reality, it …