You know what a press release is: A press release is the #1 tool in the publicist’s bag of tricks. A press release is what publicists send to media to let the public know what their clients are up to. But what you may not know is that business owners (a.k.a. Those do-it-yourself publicists) rely …
“At the ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online. In a survey of Goodreads’ 15 million-strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’.”–BESTSELLER …
Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and weblogging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There …
You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …
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SEO, as a blanket term, can be roughly broken down into three categories: On-Site SEO (crawlability) – This is how easily navigable your site is to search engines (and to users). Performing On-Site SEO involves taking a look at your site’s architecture and content to assess if the appropriate methodology is in place. This involves things …
As a newbie blogger it can be hard to get some good images without spending a fortune. Stock photography adds up quickly and though you’d love to pay a photographer for his/her work, you can hardly justify the price – just for a blog, right? And we all know that blogging and content marketing is important, so …